The Instagram Interactive Messenger is a powerful feature within the Workflow Builder designed to streamline customer engagement on Instagram. This tool allows businesses to connect with leads and customers through direct messaging, ensuring real-time, personalized conversations that help drive conversions and sales. By utilizing this feature, you can interact with potential clients when they’re most engaged, ensuring you never miss an opportunity to assist or collect valuable insights.
How to Use the Feature:
Prerequisites:
Ensure that your Instagram account is integrated with the Advisor's Growth platform:
Go to Settings.
Navigate to Integrations.
Select the Facebook and Instagram sections.
Connect your Instagram account.
Step 1: Access the Action
In the Workflow Builder, navigate to the Communications category and select the Instagram Interactive Messenger action.
Step 2: Configure Reply Type
Choose your preferred communication method:
Reply to DM
Reply to comment via DM
Step 3: Compose Message
Draft your message by either selecting from pre-existing templates or writing a custom message. You can also enhance your message by attaching files or adding interactive buttons.
Step 4: Add Buttons
Include up to three buttons in your message, offering customers various actions, such as:
Open Website – Redirect users to a URL.
Call Number – Allow users to make a direct call.
Perform Actions – Continue the conversation by adding further actions in the workflow.
Step 5: Set Default Wait Time
Specify the default wait time before the contact moves to the default branch, ensuring a smooth flow of communication.
Step 6: Publish the Workflow
Once everything is configured, publish the workflow to activate the Instagram Interactive Messenger action.
Key Points to Remember:
Always select the "Page is" filter as the first field in triggers to prevent the deletion of dependent filters.
A maximum of three buttons can be added to the Interactive Messenger action.
No additional actions can be added after the "Call" button.
The default wait time is 10 seconds but can be adjusted.
If you don't reply within 7 days in the "Reply to comment via DM" scenario, the message may fail to deliver.
Benefits of Instagram Interactive Messenger:
Boosted Customer Engagement: Interact with customers when they're most interested, leading to higher conversion rates.
Effective Lead Management: Quickly identify and engage leads without needing costly retargeting campaigns.
Tailored Communication: Provide personalized responses to each inquiry, enhancing customer experience and satisfaction.
FAQs
1. What are the prerequisites for using Instagram Interactive Messenger?
Ensure that your Instagram account is connected through the platform’s integration settings under Facebook and Instagram.
2. How do I set up Instagram Interactive Messenger in the Workflow Builder?
Access the Workflow Builder, select Instagram Interactive Messenger under the Communications category, and configure the reply type, message, and optional buttons. Once done, publish the workflow.
3. Can I add more than three buttons to a message?
No, a maximum of three buttons can be added.
4. How do I modify the default wait time?
You can adjust the default 10-second wait time directly within the workflow settings before publishing.
5. What happens if I don’t reply within 7 days for the "Reply to comment via DM"?
Messages may not be delivered if you don’t reply within the 7-day window.
6. Can I add further actions after the "Call" button?
No additional actions can follow the "Call" button, so plan your workflow accordingly.
7. Why is the "Page is" filter important in triggers?
Using the "Page is" filter as the first field ensures that dependent filters remain intact, preventing workflow disruptions.