The Add to Google Ads Workflow Action allows you to trigger a conversion event within Google Ads directly from a workflow. To use this action, ensure your Google Ads account is already connected to the system and set up properly.
Note: This article assumes that your Google Ads conversions are already configured. If you need assistance with setting up conversions, refer to our guide, Using the Conversion List for Google Ads with Triggers and Workflows.
Step-by-Step Setup
Step 1: Start by creating a new workflow or editing an existing one.
Step 2: Configure the appropriate Workflow Trigger(s).
We offer detailed articles to help you understand how to set up each type of Workflow Trigger. Feel free to explore these resources for further guidance.
Pro Tip: You can use any Workflow Trigger to initiate the Add to Google Ads action or leave the workflow without triggers if desired.
Step 3: Setting up the Add to Google Ads Action
Click on the “+” symbol below the trigger to add an action.
From the Actions menu, select Add to Google Ads under the CRM section or use the search function to locate it quickly.
Once selected, the Action setup menu will appear.
(Optional) You can rename the action for display purposes within the workflow builder using the textbox below Action Name. This will only affect the internal display name and has no impact on the action’s performance.
Choose the specific conversion event you want to fire from the Conversion dropdown.
Click Save in the bottom-right corner of the Action setup menu.
Step 4: Finalize and Publish
Press Save at the top-right of your browser to store your workflow.
If your workflow is ready, ensure the toggle next to Save is set to Publish.
Test your workflow to ensure it is set up correctly using the Test Workflow button.
For a comprehensive guide on testing, check out our article, Using the Testing Features in Workflows.
With these steps completed, your workflow is now fully set up and ready to use with the Add to Google Ads action!
FAQ
Q1: Do I need to configure Google Ads conversions before using this action?
A1: Yes, before using the Add to Google Ads action, you must set up and connect your Google Ads conversions to the system.
Q2: Can I use any Workflow Trigger to activate the Add to Google Ads Action?
A2: Absolutely! Any Workflow Trigger can be used to trigger this action, or you can choose to leave the workflow without a trigger.
Q3: How do I change the display name of the Add to Google Ads Action within the workflow builder?
A3: You can change the display name in the Action Name textbox within the Action setup menu. This will only alter how the action is labeled inside the workflow builder and won’t affect its functionality.
Q4: How can I verify my workflow is set up correctly with the Add to Google Ads Action?
A4: After setting up your workflow, use the Test Workflow button next to the Publish toggle to simulate the process and ensure everything is functioning as intended. For more details, refer to the article, Using the Testing Features in Workflows.