Recurring Products in E-commerce Stores

Jan//Apprezo
Written by Jan//ApprezoLast updated 1 year ago

Recurring Products in E-commerce Stores

Selling subscription-based services or recurring products in your E-commerce store has never been easier. This feature enables store owners to charge customers on a recurring billing cycle, enhancing monthly sales and boosting recurring revenue. By addressing a common challenge, this update provides a seamless way to integrate recurring products into your online store.

How to Use

1. Navigate to Your Products:

  • Access Payments Section: Go to the Payments section.

  • Select Products: From here, you can manage your products.

2. Edit or Add a New Product:

  • Edit Existing or Add New Product: Click to edit an existing product or add a new one.

  • Set Recurring Price: Define a recurring price for the product.

  • Enable Online Store: Make sure to toggle on the "Include in online store" option.

3. Customize Your Store:

  • Access Store in Page Builder: Go to the websites tab and navigate to your store in the page builder.

  • UI Changes for Recurring Products: You’ll notice user interface updates that support recurring products.

  • Customize Appearance: Adjust the pill colors and pill text colors to match your store's design. The cart icon can be toggled on or off in the navigation menu for more design flexibility.

    • The "show more" option for product descriptions on the product details page is height-based, ensuring a better display of complex descriptions.

    • Items in the cart now display variant-specific images, enhancing visual accuracy.

    • The "Continue Shopping" button on the add-to-cart drawer directs users to the product list page instead of closing the drawer, streamlining the shopping experience.

4. Save and Publish:

  • Save and Publish All Pages: This is crucial to ensure the styles look consistent on the live site. Always save and publish all store pages, regardless of whether you customize the pill colors. Skipping this step could result in the live site looking different from what you see in the builder.

Pro Tips:

  • Highlight Subscription Benefits: Clearly communicate the advantages of subscribing, such as discounts or exclusive content, to encourage customers to choose the recurring option.

  • Set Clear Billing Cycles: Clearly define your billing cycles (monthly, quarterly, annually) to avoid any confusion for your customers.

  • Test Before Launch: Before going live, test the recurring product setup to ensure the billing and user experience are smooth and error-free.

Use Cases:

  • Subscription Boxes: Ideal for businesses offering monthly subscription boxes, such as beauty products, snacks, or books. Customers can easily sign up for recurring deliveries.

  • Membership Sites: Perfect for businesses providing access to exclusive content or services on a subscription basis. Manage and bill memberships seamlessly through your e-commerce store.

  • Software Services: Great for SaaS companies offering services on a recurring basis. Simplify billing and subscription management for your users.

This feature is designed to streamline the integration of subscription models into your E-commerce store, enhancing customer experience and ensuring consistent revenue growth.


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