Comprehensive Guide to Coupons
In this guide, we'll delve into the details of how to effectively use coupons, explaining each section and providing practical examples to help you understand their usage.
Understanding Coupons A coupon is a promotional tool used by businesses to offer customers a discount on purchases, usually as part of a sales strategy.
Part 1: Getting Started with Coupons
Step 1: Finding the Coupon Feature
Navigate to the "Payments" section in the sidebar.
Click on "Coupons" at the top.
Select "Create Coupon" to set up a new coupon. (Insert GIF 1)
Note: Coupons are only functional if coupon codes are enabled on your order form element.
Part 2: Configuring Your Coupon
Once you've chosen to create a coupon, you'll encounter several settings to customize:
Understanding Each Setting:
Coupon Name: This is for internal use only, making it easier to manage your list of coupons.
Coupon Code: This is the code customers will use to activate the discount. You can either manually enter a code like "BOGO50" or use the "Generate" button to create a random alphanumeric code. Note: Coupon codes can include only alphanumeric characters and are not case-sensitive. Using the "Generate" option will create a 7-character alphanumeric code.
Coupon Type: Choose between a percentage-based discount (e.g., 50% off) or a fixed-amount discount (e.g., $50 off). Note: Customers can use a coupon code for a 100% discount on their cart. However, they must still enter their card details to save this information for potential upsells in subsequent steps.
Discount Offered: This adjusts based on the type of coupon—either a percentage or a specific dollar amount.
Start Date and Start Time: Determine when the coupon becomes active. At the very least, the Start Date is required so Advisor's Growth knows when the coupon can be used.
End Date and End Time: Set when the coupon will expire, making it unavailable for use. This is ideal for creating limited-time offers.
Redemption Limit: Set a limit on how many times the coupon can be redeemed, such as restricting it to the first 100 purchases.
Product Restrictions: Choose specific products the coupon applies to. If this option is disabled, the coupon will be available for any one-time products on the order form. (Insert GIF 2)
Subscription Coupons
Coupons can also be applied to subscription-based services, offering discounts on recurring payments. This strategy is effective in attracting new subscribers, upselling existing customers, and increasing sales.
Advantages of Subscription Coupons:
Draw in customers with free trials or special promotions.
Increase revenue by upselling additional products.
Adaptable to various promotional tactics.
Streamlined checkout process boosts conversion rates.
How to Implement:
Generate a unique coupon code.
Promote the offer across different marketing channels.
Instruct customers to apply the code during checkout.
Part 3: Practical Examples
Example 1: A 50% discount on the "This is a test!" product, valid for 1 month with the code "BOGO50," limited to 100 redemptions before the coupon expires. (Insert GIF 3)
Example 2: A fixed discount of $50, starting on December 14th with no expiration date. This coupon can be used an unlimited number of times and applies to the entire cart (on eligible items). (Insert GIF 4)
Pro Tips:
Limiting your coupon to specific products is generally recommended unless you want the discount to be applicable to all one-time products listed in the order form.
Coupon application details will be shown in the order details as a line item alongside individual products. By clicking "Actions ➝ View History," you can navigate to the orders page where only those orders using the coupon code will be displayed.
100% off coupons will only work if the order is processed through Stripe. PayPal does not support this, and the option to use PayPal will be hidden.