Unlock the Power of Email Marketing: FAQ Element, Product Element, and Save Icon

Jan//Apprezo
Written by Jan//ApprezoLast updated 1 year ago

Unlock the Power of Email Marketing: FAQ Element, Product Element, and Save Icon

Welcome to the cutting edge of email campaign creation! This guide walks you through three powerful features of the Email Builder—the FAQ Element, Product Element, and the Save Icon. These tools will help you craft more interactive, engaging, and visually appealing emails, boosting the overall effectiveness of your campaigns.


1. FAQ Element: Create Interactive and Space-Efficient Emails

Advantages of Using Accordions in Emails:

  • Space Efficiency: Present lengthy information in a compact, visually appealing format.

  • Improved User Experience: Give users control over the information they wish to see, enhancing engagement.

  • Reduced Scroll Fatigue: Minimize long scrolls by organizing content into selective viewing sections.

  • Content Prioritization: Highlight important details upfront while organizing additional information for later exploration.

How to Add the FAQ Element:

  1. Navigate to: Marketing > Emails > Campaign/Templates.

  2. Create a new campaign or template, or edit an existing one.

  3. Find the FAQ Element in the builder and drag it into the desired layout.

  4. Customize the FAQ titles, subtext, and icon positions/styles for a personalized and branded appearance.

Pro Tips:

  • Editing: Click on the FAQ element or pencil icon to fine-tune its content and design.

  • Icon Customization: Adjust the look of open and closed state icons, and modify padding for a polished appearance.


2. Product Element: Showcase Products Directly in Emails

Why Product Catalogs Are Essential in Emails:

  • Visual Engagement: Capture attention with high-quality product images right within the email.

  • Convenience: Allow users to browse your offerings without leaving the email.

  • Boost Conversion: Well-displayed products increase user interest and conversions.

  • Personalized Selections: Customize product offerings, promote cross-sell opportunities, and spotlight deals or new arrivals.

How to Add the Product Element:

  1. Navigate to: Marketing > Emails > Campaign.

  2. Create a new campaign or edit an existing one, then find the Product Element.

  3. Drag the Product Element into your email layout.

  4. Add Products: Select products from your pre-generated lists under Payments > Products. Attach descriptions, images, and prices.

  5. Choose Layout Styles: Options include content left, content right, large featured product, or columned view.

Pro Tips:

  • Customization: You can toggle elements like the product title, description, price, button, and URL on or off. Personalize the button text to suit your needs.

  • Redirection: Set the button to link directly to a specific product page or URL.

  • Future Enhancements: Stay tuned for upcoming features such as direct checkout links and ROI tracking for even more functionality.


3. Save Icon and Versioning: Organize and Reuse Your Best Work

Saving Sections and Elements:

  • Click the Save Icon to store a section or element, which will then appear in the "Saved Items" tab for future use.

  • Reuse Saved Items: Quickly access and reuse saved sections in future campaigns for greater consistency and efficiency.

Optimize Your Workflow:

  • Organizing: Save frequently used content blocks (like headers, footers, or product sections) to streamline future email creation.

  • Editing: Modify saved items within the Email Builder or adjust them as needed for different campaigns.


Get Help Anytime!

If you have any questions about these features or need support, don’t hesitate to reach out. Now, you’re ready to elevate your email campaigns with interactive FAQ sections, product showcases, and organized, reusable elements. Happy building!


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