Split Testing in Advisor's Growth Email Campaigns

A/B Testing within Advisor's Growth Email Campaigns enables you to experiment with up to 6 different versions of an email, helping you optimize your email performance.

How to Set Up A/B Testing for Your Email Campaigns:

Navigate to Marketing > Emails > Email Campaigns.
Create a new campaign and click on the A/B Testing tab. Then, enable the toggle to activate A/B testing.

From here, you can choose to split-test either the email subject line or the email content.

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Step 2: Configure the A/B Test Settings

Set the Duration for the A/B test (after this period, the winning version will be automatically sent to the rest of your contact list).
Select the number of variations you'd like to test.
Adjust the Test Size Distribution, which determines what percentage of your contacts will receive each variation. You can leave the slider at 50% or customize it to fit your strategy.
Define the subject line variations either using AI assistance or manually entering them.

Note: You need a minimum of 10 contacts per variation. For example, if you create 4 variations, you’ll need at least 40 contacts (10 per variation).

Step 3: Define the Winning Criteria

You can choose to base the winning version on either the Unique Open Rate or the Unique Click Rate.

Step 4: Set the Delivery Method

You can choose to send the campaign immediately or schedule it for a later time. However, note that A/B test campaigns cannot be used for batch or RSS-scheduled emails.

Step 5: Analyze the Results

Once your campaign is sent, you can review detailed reports and statistics on each variation as well as the overall campaign's performance.