How to Add RSS Elements to Your Email Templates

How to Add RSS Elements to Your Email Templates

Using RSS in email marketing allows you to deliver updates and newly published blog content directly to your subscribers. Rather than sending individual emails for every new post, you can create periodic RSS emails or newsletters that summarize your latest content, ensuring your audience stays engaged without overwhelming their inbox.

What is an RSS Feed?

RSS stands for Really Simple Syndication. It refers to XML (Extensible Markup Language) files that automatically update and exchange information between systems, like websites and email marketing platforms. An RSS feed keeps track of new content updates, which are then delivered to subscribers as they are published.

Creating an RSS Email Campaign:

1. Navigate to RSS Email Campaigns:

   • Go to Marketing > Emails > Campaigns.

   • Click Create Campaign.

2. Choose an Email Template:

   • Select an existing template or create one under Marketing > Emails > Campaigns if needed.

   • Use the preview option to check the design of the template before proceeding.

3. Designing with the Email Builder:

   • The Email Builder allows you to create your campaign’s content by dragging and dropping elements, such as text, images, and the RSS block, to seamlessly integrate your blog updates into the email.

   • Once you’ve designed your email, click Send or Schedule to proceed.

Pre-Sending Checklist:

Before sending your RSS email, ensure the following steps are completed:

1. Recipients: Add email addresses or smart lists in the "To" section.

2. Sender Information: Add your email address in the "From" section.

3. Sender Name (Optional): Include your name for personalization.

4. Subject Line: Create a compelling subject for the email.

5. Preview Text (Optional): Provide a snippet of the email content.

Sending Options – RSS Setup:

1. Select RSS in Delivery Method:

   • In the Sending Options panel, choose the RSS option to enable RSS-based email campaigns.

2. RSS Feed Setup:

   • RSS Feed URL: Add your RSS feed URL to pull content from your blog or news feed.

   • Schedule Frequency: Choose how often the RSS campaign will be sent (daily, weekly, or monthly).

   • Send Time: Specify the time for email delivery.

   • Exclude Days: Uncheck days on which you do not want the RSS email to be sent.

3. The platform will highlight the next execution date and time based on the time zone.

Important Notes:

• Check Execution Details: Always verify the scheduled execution date, time, and time zone before finalizing the schedule.

• Rescheduling Campaigns: You can reschedule the campaign up to one hour before the scheduled time. For example, if the email is set for 11 AM EST, rescheduling will be possible until 10 AM EST.

• Pausing Campaigns: RSS email campaigns include a pause option if you need to temporarily stop the email flow.

FAQ:

Q1: Why are there multiple entries for the same RSS campaign in the list?
Yes, each campaign entry corresponds to a specific set of statistics, and each time an RSS email is sent, it generates a new entry.

Q2: Can I edit the copy of the ongoing RSS campaign without affecting the statistics?
Yes, you can edit the email content of an ongoing RSS campaign by clicking Update Email Content. If you save your edits before the execution date, your changes should apply, although updates are not guaranteed if the execution queue has already started.

Q3: How can I reschedule RSS email campaigns?
Rescheduling is possible for Simple, Batch, and RSS schedules up to 60 minutes before the execution time. To reschedule:

• Navigate to Marketing > Email.

• Find your campaign under the Campaigns tab.

• Click the action button to Reschedule the campaign.

• Adjust the schedule or delivery method, then save your changes.