Customizing Appearance and Styling in the Email Builder

Jan//Apprezo
Written by Jan//ApprezoLast updated 1 year ago

Customizing Appearance and Styling in the Email Builder

The Email Builder's Inline Editor is a robust tool designed to streamline the process of email design. Its intuitive interface simplifies the process of creating visually appealing emails, enabling you to modify elements effortlessly. Below is a guide to help you make the most out of the appearance and styling features available in the inline editor.

Adjusting Appearance and Style

The Appearance settings are where you can tweak the visual aspects of your email, from colors to layout. Let’s explore the customization options available.


Color Swatch Picker & Template Customization

The Text Editor Color Picker makes selecting colors easy, offering a wide range of preset options for quick adjustments. You also have several other customization options for tailoring the look of your template:

  • Color Scheme: Select from pre-built color palettes that best match your brand or theme.

  • Background Image: Add an engaging background image to enhance your email's visual appeal.

  • Email Width Definition: Control the width of your email to ensure it looks great on all screen sizes, from desktop to mobile.

Color Swatch Picker

Utilize the Color Swatch Picker to quickly apply preset color selections, ensuring consistency across your template’s design elements.


Styling Interactive Elements and Dividers

The appearance settings also let you customize specific elements that enhance both functionality and the overall layout of your email:

  • Button Styling: Adjust the style of buttons to make them more interactive and visually appealing, encouraging user engagement.

  • Divider Customization: Add and style dividers to create structured sections within your email, improving content flow and readability.

  • Custom CSS: For advanced users, the editor allows you to inject custom CSS to take email design to the next level, tailoring layouts and features with precision.


Template Customization

Within the Template section, you have control over:

  • Color Schemes: Choose and apply a color scheme that reflects your brand’s aesthetic.

  • Background Image: Upload a background image to give your email a distinct, professional look.

  • Email Width: Define the width of the email to ensure it is optimized for different devices and screen sizes, maintaining responsive design.


Button Customization

In the Button section, you can fine-tune the appearance of action-oriented elements. This customization allows you to design buttons that stand out and invite interaction, using your choice of colors, sizes, borders, and fonts.


Divider Customization

The Divider section is where you can add and style horizontal lines to segment your email's content. Dividers are excellent for separating sections and making the email easier to scan and read. You can adjust their thickness, color, and spacing to suit the design.


Custom CSS for Advanced Styling

For those familiar with CSS, the Custom CSS option is available for further customization. While email design has its own set of challenges due to varying email client support, custom CSS allows for intricate styling that isn’t always possible with the built-in tools.

Resources for Learning CSS in Email Design:

  • CSS-Tricks: A comprehensive resource that includes many articles on using CSS in emails.

  • Litmus: A renowned email testing tool, offering a blog rich in information on email coding and CSS best practices.

  • Smashing Magazine: Explore “An Introduction To Building And Sending HTML Email For Web Developers” for an in-depth look at email design.

  • MDN Web Docs: Mozilla's go-to guide for CSS usage, including custom properties that can enhance your email layout.

  • Email Design Workshop: Learn the basics of using CSS in email with this clear and informative guide.

  • Can I email…: A tool similar to "Can I use…" but specifically for email, helping you determine which CSS properties are supported by major email clients.


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