How to Set Up Google Organic Booking for Your Calendar

How to Set Up Google Organic Booking for Your Calendar

Google Organic Booking, also known as Google Booking Redirect, allows customers to book appointments or services directly from your Google My Business (GMB) listing. This feature provides a seamless and direct booking experience through Google search results and Google Maps, bypassing the need for third-party booking platforms. Here’s how to set it up:

What is Booking Redirect?

Booking Redirect enables customers to book services directly from your GMB listing. When enabled, this feature allows potential customers to book appointments straight from Google search results or your Google Maps listing.

Notes:

• A Google Business Profile is required.

• This feature is available only for businesses based in the United States.

• This feature is available for specific types of businesses.

Setting Up Google Booking Redirect

1. Create a Service Menu:

   • Set Up Service Menu: Create a detailed service menu or group of services that helps customers easily choose what they need.

   • Reference: For instructions on creating a service calendar, refer to the article “How to Create a Service Calendar.”

2. Add Your Booking Link:

   • Generate Booking Link: Ensure you have an active and user-friendly booking link.

   • Update Google Business Profile:

     • Sign in to your Google Business Profile.

     • Select ‘Booking’ from the menu.

     • Scroll to ‘Add a link’.

     • Paste your booking page link and click ‘Save’.

3. Set Up Individual Service Booking:

   • Select Calendars: Use any of your created calendars, which will be listed under the services tab on Google.

   • Choose Specific Calendars: In the Individual Service Booking dropdown, select the specific calendars (services) you want to be displayed on Google.

   • Ensure Accuracy: Make sure the selected calendars have descriptions that clearly match the name of the Calendar/Service. Accurate descriptions help with validation on Google's end.

   • Verification Timeline: It may take 1-2 weeks for feeds and profiles to be verified initially.

Tips for Success

• Clear Descriptions: Ensure your services and calendars have clear, concise descriptions that accurately reflect their names.

• Link Accuracy: Carefully select the appropriate service menu or group in the Primary Action Feed and the individual calendars' Service Links.

• Regular Updates: Keep your service offerings and descriptions up to date to ensure they remain accurate and relevant.

By following these steps, you’ll be able to set up Google Organic Booking effectively, allowing customers to book your services directly from Google search results or Google Maps.