Online Store in Websites

Online Store in Websites

Online shopping has transformed the way businesses operate, enabling them to reach a global audience and offer unparalleled convenience to customers. Integrating an online store into your website is a crucial step in this digital transformation. This guide provides a comprehensive overview of setting up and managing an online store using Advisor's Growth's robust features.

What is an Online Store?

An online store is a digital storefront where businesses can offer products and services to a vast customer base. Unlike traditional brick-and-mortar stores, online stores operate 24/7 and can reach customers worldwide, providing businesses with endless opportunities to expand.

Why an Online Store is Important

1. Global Outreach

• An online store allows your business to target a global audience, transforming from a local shop into an international enterprise.

2. 24/7 Accessibility

• With an online store, your business operates round-the-clock, allowing customers to shop anytime, which can significantly boost sales.

3. Cost-Effectiveness

• By eliminating or reducing the need for a physical location, you can lower overhead costs and reinvest savings into growing your online presence.

4. Automation for Efficiency

• The platform enables automated processes for payment, inventory tracking, and order management, reducing manual errors and freeing up time for other critical tasks.

Setting Up Your Online Store

Step 1: Creating Your Product

• Navigate to Payments > Products > Create New Product

• Product Details: Name your product, write a description, and upload media assets like images or videos to showcase the product.

• Pricing: Set the product's price, including any discounts or package deals.

• Product Variants: If your product comes in different sizes, colors, or materials, specify these options in the product variants.

Key Features for Product Presentation:

• Rich Text Descriptions: Create dynamic, detailed product descriptions.

• Multiple Media Attachments: Attach various images and videos to provide customers with a comprehensive visual understanding.

• Product Variants: Offer size, color, or material options, with customizable pricing for each variant.

Step 2: Adding Your Online Store to Your Website

• Access the Website Builder: Either create a new website or edit an existing one.

• Add a New Page: Click on the "+" icon to see all elements, then select "Store" and "Add Online Store."

• Customize: Adjust padding, colors, fonts, borders, and shadows using the advanced settings.

Important Notes:

• Previewing Products: The online store template shows sample products. Once you preview the page, your products will appear.

Step 3: Configure All the Pages

• When you create your store, the system automatically adds five key pages:

  • Products List Page: Showcases all your products.

  • Product Details Page: Provides detailed information about each product.

  • Cart Page: Summarizes the customer’s order.

  • Checkout Page: Captures payment details.

  • Thank You Page: Confirms the purchase and offers related products or services.

Advanced Tracking and Management

• Order Management: Navigate to Payments > Orders for a detailed view of orders and payments. Use Transactions to track payments and manage refunds.

• Variant Specific URL: Obtain a unique URL for specific product variants, allowing direct customer access.

• "Buy Now" Button: Enable this feature to allow customers to purchase a product directly from the product detail page, bypassing additional steps.

Sort and Filter Feature:

• Enhance product discoverability by enabling sorting and filtering on the product list page.

Search Bar Element:

• Add a Search Bar within the navigation menu or as a standalone element to simplify product browsing.

Product Labels/Ribbons:

• Customize product labels or ribbons to make products stand out on the product list and details pages. You can also set a timer for these labels.

Custom Layout for Product List Page:

• Adjust the number of products displayed per page, ranging from 3 to 24, to create a more flexible and appealing layout.

Using PayPal Pay Later:

• Offer "Pay Later" options via PayPal, increasing conversions by allowing customers to pay in installments.

Frequently Asked Questions (FAQs)

• Can I Include Recurring Products?

  • The platform currently supports only one-time products for online stores.

• How Do I Handle Fulfillment?

  • Orders appear as 'unfulfilled' by default. You can manually mark them as fulfilled and add tracking information for customers.

• Can I Customize Pricing for Different Variants?

  • Yes, the platform allows flexible pricing for different product variants.

• How Do I Delete a Test Store?

  • You can delete a store by removing any of the automatically added pages, which will delete all associated data.

• Can I Set Default Images for Each Variant?

  • This feature is not available currently. All product images are displayed regardless of the variant selected.

• Can I Create Multiple Stores at the Same Location?

  • Yes, you can create multiple stores within the same location.

• Can I Create an Online Store in Both Funnels and Websites?

  • No, online stores can only be configured within websites. However, products can still be sold using order forms on funnels.

By following this guide, you can effectively set up and manage an online store using Advisor's Growth, providing your customers with a seamless and engaging shopping experience.