Implementing Funnel Best Practices
Creating effective funnels within the Funnel Builder involves simplicity, clear messaging, and easy maintenance. Here are some best practices to help you get started and optimize your funnels.
Overall Funnel Settings
SEO Meta Data
Importance: Essential for your funnel to be found online.
Actions:
Name your funnel’s SEO title appropriately.
Add a relevant description.
Include keywords that are commonly used in web searches.
Typography
Consistency: Ensure all fonts are consistent throughout the funnel.
Actions:
Use the Typography tab under Overall Funnel Settings.
Choose the native headline and content fonts for the entire funnel.
Sections
Padding and Margins
Consistency: Use consistent spacing for visual balance.
Actions:
Decide on full-width sections or not, based on your margin preferences.
Apply consistent padding and margins.
Rows
Spacing
Responsiveness: Adjust row width to maintain design responsiveness across different screen sizes.
Actions:
Modify row alignment (center, right, or left) rather than using padding to move content.
Ensure the row aligns properly within the overall design.
Columns
Layout Settings
Alignment and Spacing: Utilize column layout settings for content alignment and spacing.
Actions:
Modify content alignment to stack elements vertically or align them horizontally.
Adjust content spacing to position elements at the top, bottom, or center of the column.
Elements
Copy Elements
Font Types: Ensure the correct font type is used for headlines, subheadlines, and paragraphs.
Actions:
Maintain consistent text/copy alignments throughout each section.
Choose appropriate font sizes for all text elements to establish a visual hierarchy.
Ensure text is readable and translates well across different devices (desktop and mobile).
Summary
By following these best practices, you can create clear, effective, and visually appealing funnels that convey your message, convert leads into sales, and are easy to maintain. Focus on consistency in design and alignment, appropriate use of typography, and proper SEO setup to ensure your funnels perform optimally.