How to Use URL Parameters on Your Landing Page

How to Use URL Parameters on Your Landing Page

To display contact values like name or email on your landing page, URL parameters can be a useful workaround when users land directly on the page without submitting data. Here’s how you can use URL parameters to achieve this:

Step 1: Set the URL Parameter Name on the Landing Page

1. Name Your Parameter: Decide on a parameter name (e.g., 'lead').

2. Add the Parameter Name to the Landing Page: Insert the parameter name on the landing page where you want to display its value. Enclose the parameter name in double curly brackets, like this: {{lead}}.

Step 2: Get the Page URL and Add the Parameter Name to It

1. Open the Page URL: Go to the URL of your landing page.

2. Add the Parameter: Append the parameter name and its value to the URL with a question mark. For example, if the lead's name is John and the Page URL is https://test2.excaaa.com/ubsub-test, you would modify it to: https://test2.excaaa.com/ubsub-test?lead=John.

Step 3: Using the URL with the Parameter

Option 1: Set Up Your Email with the URL

1. Create the URL with Dynamic Contact Name: Use the contact’s name dynamically in the URL. For instance, the URL would look like this: https://test2.excaaa.com/ubsub-test?lead={{contact.name}}.

2. Send the Email: Send this URL in an email to the lead. When the lead clicks the link, their name will be displayed on the landing page.

Option 2: Redirect to This URL from the Previous Step in the Funnel

1. Add the Link with URL Parameters: In the previous step of the funnel, add the link with the URL parameters to the redirect options for a button, form, survey, or calendar.

2. Test the Redirect: Ensure that when the lead is redirected from the previous step, the URL includes the parameter and displays correctly on the landing page.

By following these steps, you can dynamically show contact-specific information on your landing page using URL parameters.